Privacy Policy

Last updated: June 11, 2026

Pearl DTF operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Pearl DTF is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, make a purchase, or otherwise interact with the Services. It also explains your privacy rights and choices.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another person. Personal information does not include information that has been anonymized or de-identified so that it cannot reasonably identify you.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact details: including your name, address, billing address, shipping address, phone number, and email address.
• Financial information: including payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information: including your username, password, security questions, preferences, and settings.
• Transaction information: including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us: including information you provide when contacting customer support or otherwise communicating with us.
• Device information: including information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information: including information about how and when you interact with, navigate, or use the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, place an order, contact us, or otherwise provide us with your information.
• Automatically through the Services, including from your device when you visit our website or use our products and services, and through cookies and similar technologies.
• From our service providers, including providers that help us operate our website, process payments, fulfill orders, provide customer support, and improve our Services.
• From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

Provide, Tailor, and Improve the Services

We use your personal information to provide the Services, including to process payments, fulfill orders, remember your preferences, send account-related notifications, process purchases, returns, exchanges, or other transactions, create and manage your account, arrange shipping, enable reviews, and create a customized shopping experience.

Marketing and Advertising

We use your personal information for marketing and promotional purposes, such as sending promotional communications by email, text message, or postal mail, and showing online advertisements for products or services on our website or other websites. This may include advertising based on items you have previously purchased, viewed, or added to your cart.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

If you create an account, you are responsible for keeping your login credentials safe. We recommend that you do not share your username, password, or other access details with anyone.

Communicating with You

We use your personal information to provide customer support, respond to your inquiries, provide effective services, and maintain our business relationship with you.

Legal Reasons

We use your personal information to comply with applicable law, respond to valid legal process, including requests from law enforcement or government agencies, investigate or participate in legal proceedings, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

• With Shopify, vendors, and other third parties who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• When you direct, request, or otherwise consent to our disclosure of certain information to third parties, such as to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger, acquisition, financing, reorganization, bankruptcy, or sale of assets.
• To comply with applicable legal obligations, including responding to subpoenas, search warrants, and similar requests, enforcing applicable terms of service or policies, and protecting or defending the Services, our rights, and the rights of our users or others.

Depending on where you reside, you may have the right to direct us not to share information about you for targeted advertising or marketing based on your online activity across different merchants and websites.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit to the Services may be transmitted to and shared with Shopify and third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

We may use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, with other merchants, and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, other merchants, and Shopify.

In these circumstances, Shopify may be responsible for processing your personal information, including responding to requests to exercise your rights over Shopify’s use of your personal information for these purposes.

To learn more about how Shopify uses your personal information and any rights you may have, you may visit the Shopify Consumer Privacy Policy .

Depending on where you live, you may also exercise certain privacy rights through Shopify’s privacy portal: Shopify Privacy Portal .

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness, or reliability of third-party websites or platforms. Information you provide on public or semi-public venues, including third-party social networking platforms, may also be viewable by other users without limitation.

Our inclusion of third-party links does not, by itself, imply endorsement of those platforms, their content, or their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact details below to request deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell,” as those terms are defined under applicable law, personal information of individuals under 16 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

• Right to Access / Know: You may have the right to request access to personal information we hold about you.
• Right to Delete: You may have the right to request that we delete personal information we maintain about you.
• Right to Correct: You may have the right to request that we correct inaccurate personal information we maintain about you.
• Right of Portability: You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, subject to certain exceptions.
• Right to Opt Out of Sale, Sharing, or Targeted Advertising: Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your personal information or the processing of your personal information for targeted advertising.

You may exercise your rights to opt out of certain uses here.

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will treat this as a request to opt out for the device and browser you use to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will apply the opt-out request to the account as well.

To learn more about Global Privacy Control, please visit https://globalprivacycontrol.org/ . Other than Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.

Managing Communication Preferences

We may send you promotional emails. You may opt out of receiving promotional emails at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as emails about your account or orders.

Additional Rights for UK and EEA Residents

If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by local law, you may have the following additional rights:

• Objection to Processing and Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
• Withdrawal of Consent: Where we rely on consent to process your personal information, you have the right to withdraw that consent. Withdrawal of consent does not affect the lawfulness of processing based on your consent before its withdrawal.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.

To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en .

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may also require you to verify your identity directly with us.

We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge your complaint with your local data protection authority.

For the EEA, you can find a list of data protection supervisory authorities here: https://edpb.europa.eu/about-edpb/about-edpb/members_en .

International Transfers

We may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts issued by the relevant UK authority, as applicable, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Microsoft Clarity and Behavioral Analytics

We use Microsoft Clarity, a web analytics tool provided by Microsoft Corporation, to better understand how users interact with our website and to improve our Services.

Microsoft Clarity may collect and process data such as:

• Mouse movements, clicks, and scrolling behavior
• Session recordings of user interactions
• Device and browser information
• Pages visited, time spent on pages, and navigation paths
• IP address, anonymized where required

This information helps us identify usability issues, optimize the user experience, improve website performance, and better understand how visitors use our Services.

Session recordings may capture user interactions with the website. We take measures designed to avoid collecting sensitive personal information, such as payment details or form inputs, where possible.

Microsoft Clarity uses cookies and similar technologies to collect this data. Data collected through Microsoft Clarity may be transferred to and stored on servers located outside your country.

For more information about how Microsoft processes personal information, please visit: https://privacy.microsoft.com/en-us/privacystatement .

If you are located in certain regions, such as the European Economic Area, the United Kingdom, or California, you may have the right to opt out of certain tracking technologies used for analytics, behavioral tracking, targeted advertising, or similar purposes.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices, this Privacy Policy, or if you would like to exercise any rights available to you, you may contact us at:

Email: info@pearldtf.com

Mailing Address:
PEARL DTF LLC
30 N Gould St Ste R
Sheridan, WY 82801
United States

For the purpose of applicable data protection laws, Pearl DTF is the data controller of your personal information.